How you should use AI in your SEO article-based digital marketing strategy

In the world of digital marketing, content readership is everything. Getting as many people as possible to read is the job of every digital marketer, in this case, article writers and marketing video content creators. SEO agencies are important to some degree and when we come to it, we enter into a world full of competition, competition to hunt down as many clicks as possible. Every click is precious and finally came Artificial Intelligence (AI) technology that “might change everything”.

With AI, creating an article can be done in just a few seconds. Yes, you read that right, just a few seconds! You can for example create an article with AI on the topic of “how to choose a powerful vacuum cleaner” and you can expect the result in just a few seconds with better quality than most third-world writers. But do AI articles really affect sales? Are they worth relying on or are they detrimental?

Before we answer that, we have to understand the link between SEO and AI…

SEO or Search Engine Optimization is a set of techniques to increase the visibility of a website (and its content) in the eyes of search engines, in this case, Google as the largest and most recognized search engine. Search engine visibility has implications for increasing website presence on earlier search pages. There are various tools used to improve SEO, such as a word counter that is useful for analyzing the words contained in an article.

AI, on the other hand, is software intelligence designed to mimic human intelligence. The implication is the ability to predict as humans do. On a practical level, AI learns patterns that are trained to it and predicts input data to produce output data according to the patterns it learns.

In relation to SEO, AI can predict command sentences to generate articles according to the patterns it learns. So it predicts word by word (in a logical sequence) and as a result, an article that the AI thinks is the answer to the command. This is an example of using AI to create articles and we can analogize it to the creation of images, music, and even videos.

SEO cannot rely entirely on machines

The fact is, that SEO can’t rely entirely on machines. You can’t just use AI to create articles and expect your readers to like them. If one day they find out that your articles are created entirely by AI, then there will be a feeling that they don’t actually need to read them. Yes, people visit your site and read your articles because they can’t create them. There is a “value here”, which stems from the basic understanding that if someone can create the articles you present (on your website), they don’t need to bother to go to your site and read the articles. If someone can create AI music, why should he listen to your AI music? If someone can make AI videos, why does he need to enjoy your AI videos?

Google recognizes this fact but does not openly state it. Broadly speaking, Google allows AI articles on the condition that they are useful but the recent situation shows otherwise. Many AI articles are not indexed and even if they are indexed, they will not appear on the top pages. Therefore, ensuring that your article content is not detected by search engines as AI-generated is important. If you are a passionate SEO article writer, equipping yourself with an AI detector is recommended and of course, you can still use AI to write your SEO articles with the understanding that you use it to analyze other articles as your sources, develop article outlines, and things like that, not immediately use it to write raw articles.